Branding Campaign Shows American Standard as Neighbor Who Gets the Job Done Right
If you live in central Oklahoma, there is a great probability that you’ve had a new roof or two over the last 10 years. As the capitol city of Tornado Alley, OKC residents and companies alike are more than familiar with severe weather that punishes roofs like parents grounding teenagers.
Roofing is big business in Oklahoma, so much so that each new storm brings in fly-by-night roofing companies from all corners, many of whom don’t have the customers best interest at heart.
IF you are a decades old, family owned, local roofer with a stellar reputation for service, you need to be top of mind when the twisters come rolling through.
Enter Cryder, who revitalized the American Standard brand with a new user-fiendly website and social media campaign to hammer brand awareness. Now calls to American Standard, like the whacky Oklahoma weather keep coming.
